Global Corporate Alliances and the Competitive Edge: Strategies and Tactics for Management

by Martin K. Starr

Martin Starr addresses two of the most important concerns in business today: the globalization of commerce and the problem that U.S. business is having competing with other companies worldwide. Starr approaches these problems from the standpoint of how American corporations can develop business alliances with corporations elsewhere, rather than competing with them, and how they can build on their own strengths by incorporating the strengths of...

• Format: Hardcover
• Language: English
• ISBN: 0899305865
• ISBN13: 9780899305868
• Release Date: July 1991
• Publisher: Praeger
• Length: 248 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"