Global Business Strategy: Asian Perspective

by Hwy-Chang Moon

Book Overview

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory,...

• Format: Paperback
• Language: English
• ISBN: 9813224789
• ISBN13: 9789813224780
• Release Date: March 2010
• Publisher: World Scientific Publishing Company
• Length: 348 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"