Global Business Strategy: Asian Perspective (Second Edition)

by Hwy-Chang Moon

As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global business from both the Western and Asian perspectives. In this respect, the book's overall goal is to bridge the gap between these two different viewpoints. This second edition includes more recent business theories, techniques, and cases within the field of global business strategy. Specifically,...

• Format: Hardcover
• Language: English
• ISBN: 9811236178
• ISBN13: 9789811236174
• Release Date: January 2022
• Publisher: World Scientific Publishing Company
• Length: 388 Pages
• Weight: 1.51 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"