Global Business: Environments and Strategies: Managing for Global Competitive Advantage

by Johan Hough, John Daniels, Ernst Neuland

This book aims to increase understanding of global business issues and help managers to develop a global business mindset. Approaching international business from a Southern African and global point of view, the authors put Southern Africa's place in the 'global village' in perspective.

• Format: Paperback
• Language: English
• ISBN: 0195718526
• ISBN13: 9780195718522
• Release Date: January 2001
• Publisher: Oxford University Press, USA
• Length: 400 Pages