Global Brands: The Evolution of Multinationals in Alcoholic Beverages

by Teresa da Silva Lopes

Book Overview

Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1107669731
• ISBN13: 9781107669734
• Release Date: September 2013
• Publisher: Cambridge University Press
• Length: 348 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"