Global Alliances in the Motor Vehicle Industry

by Leslie S. Hiraoka

The globalization of the motor vehicle industry--specifically, cars and light trucks--has engendered new forms of competition and cooperation with less regard for national boundaries than ever before. The DaimlerChrysler merger, the GM-Toyota joint venture, the Renault equity stake in Nissan, the Ford takeover of Mazda, Jaguar, and Volvo cars, and direct foreign investments in Mexico, Mercosur (Mercado Com D'un del Sur), China, and India--developments...

• Format: Hardcover
• Language: English
• ISBN: 1567203469
• ISBN13: 9781567203462
• Release Date: October 2000
• Publisher: Praeger
• Length: 240 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.3" x 9.5"