Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition

by Gordon Nicholson, Lois Schneider Farese, David A. Grossman

Book Overview

Students examine case studies, become familiar with technology, gain insight into marketing success stories, learn more about specific careers in the field, and get practice working through real-world activities!

• Format: Paperback
• Language: English
• ISBN: 0078614015
• ISBN13: 9780078614019
• Release Date: April 2004
• Publisher: McGraw-Hill Companies
• Length: 416 Pages
• Weight: 1.94 lbs.
• Dimensions: 0.6" x 8.4" x 10.8"