Your Customer Rules!: Delivering the Me2b Experiences That Today's Customers Demand

by David Jaffe and Bill Price

Book Overview

What you need to know about your customers

Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips--and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want...

• Format: Hardcover
• Language: English
• ISBN: 1118954777
• ISBN13: 9781118954775
• Release Date: December 2014
• Publisher: Jossey-Bass
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"