Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research

by Bryan K. Orme

Book Overview

Ask people what they want, and they say, the best of everything. Ask them what they would like to spend, and they say, as little as possible. Assessing consumer preferences and willingness to pay... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0972729747
• ISBN13: 9780972729741
• Release Date: September 2005
• Publisher: Research Publishers LLC
• Length: 179 Pages
• Weight: 0.70 lbs.