Getting Publicity (Self-Counsel Business Series)

by Tana Fletcher and Julia Rockler

If you'd like to know all the inside secrets for attracting publicity to your business, your association, or yourself, you need this book. Step-by-step instructions illustrate just what it takes for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1551803127
• ISBN13: 9781551803128
• Release Date: August 2000
• Publisher: Self-Counsel Press
• Length: 224 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.5" x 8.3" x 9.7"

Customer Reviews

"SELF" is the critical word in "getting publicity"

If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Self-promotion is a valuable business tool that women especially must add to their strategies for success. Any politician will tell you that success rests with public image and getting people talking about you, your business, or your product. It is true that not everyone is comfortable with do-it-yourself publicity. But following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")

free and concise

I just read this book and think it offers great insight into free and concise publicity. My husband read it and even my dad agreed. It must have been an oversight in the business world and for folks who work out of their home and on a budget, it's a given. Thanks!

excellent resource

Can't afford to hire a publicist? Don't despair. This book is an excellent resource. It's clear and jargon free and it gives you step by step instructions on how to get publicity. I'm studying it like a textbook.

Publicity Primer for all Professionals

Getting Publicity is a primer for any business owner, and I wish I had found it at the beginning of my career rather than mid-stream. With powerful tips such as evaluating your PQ (publicity quotient), creating a publicity planner, and setting publicity goals, it's a must-read for all professionals. After reading Getting Publicity, I felt that I had just completed a comprehensive coaching session with a public relations team, but well within the means of my modest entrepreneurial budget. Reading Getting Publicity will start you on your path to success with the media and help you achieve the recognition you and your company deserve.

Every small business resource library should have this book!

My name is Stephanie Bond. I write women's fiction for two publishers, and I often get involved in publicizing my books. GETTING PUBLICITY by Tana Fletcher and Julia Rockler is just flat out fabulous--I've had the book for two days and it's already dog-eared! If you own your own business (which I consider my writing to be), you MUST have a copy of GETTING PUBLICITY to learn how to get your name or product out locally, nationally, and globally. Written in an extremely readable outline format with lots of checklists and examples, this book is a first-class tool to help you get more publicity for yourself and/or your products. Even if you don't like doing your own publicity, you'll find invaluable sections on handling media interviews and how to publicize yourself painlessly over the Internet. GETTING PUBLICITY just might be the best business book you'll ever own.