Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

by Lawrence G. Friedman, Richard Ruff, Neil Rackham, et al.

Intended to be of use to executives, sales executives, accounts and sales managers, and marketing and customer service professionals, this book provides a guide to supplier-customer relationships. It... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070517827
• Release Date: December 1995
• Publisher: McGraw-Hill
• Length: 237 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.5" x 0.8" x 6.3"

Customer Reviews

Please note above review

One of the above "reviews" was accidently listed as a review and has given the book zero stars when in fact it is comments from the author. The book was fantastic.

Getting Partnering Right

I am in the process of establishing partnerships with our firm's suppliers and subcontractors so that we may improve the service that we provide to our customers. The first step in the process is to be sure that our suppliers and subcontractors understand the concept of partnering for a win-win agreement. "Getting Partnering Right" is by far the best explanation of what I am trying to accomplish that I have read.After an initial meeting, I ask our potential partner to read the book and to call me when he has read it.Without exception, all have stated that "Now I get it". In a follow-up interview it is very easy to tell if they really do "get it". So far I have purchsed 28 copies for distribution to potential partners and to some our own employees. In addition,some of our partners have purchased more copies for distribution within their own companies. Maybe this one should be rated 6 stars!!