Getting Hits

by Don Sellers

This guide caters to professionals who already have a Web site but don't know how to use it to successfully promote their product or company. The book begins with an overview of what resources you can... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0201688158
• ISBN13: 9780201688153
• Release Date: February 1997
• Publisher: Addison Wesley Longman
• Length: 178 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 7.0" x 9.0"

Customer Reviews

I read the whole book through and felt it was very good.

This book for me was a big help. First it explains how the search engines work. It gave an overview of each one and how they look for websites. One of the chapters was about How to get quality links. I really enjoyed this book. I highly recommend it if you are interested in promoting your site and you haven't figured out how to get listed in the main search engines.

Great ideas for web marketing

This book has provided me with excellent ideas for promoting my site - many that I never would have figured out myself. The explanation on how search engines work cleared up a lot of confusion!

Still a good starting point!

Well, it's been nearly two years since I purchased Don's book and it's *still* a useful reference. If you're just starting out with a page on the Web, "Getting Hits" should be near the top of your list of must have books, right after any HTML 4 books.The most recent figures I've read put the number of pages using META tags at less than 30%. That means at least 70% of the Web pages on the Net today are being constructed by people who DON'T get it! My own experiences, when looking at source codes for pages I visit, is that the number without META tags is closer to 95%.Also, I find many don't take advantage of preparing a thoughtful description of their registered page, thus depending on the spiders and robots to post whatever, mostly gobble-dee-gook.I could go on ad nauseum, but the bottom line is: If you are starting out in this business, get the book. And, if you're a Web genius with skills and powers that far out-distance mere mortals: Publish your brilliant wisdom in a book and see what we, the mere mortals, think about it, rather than bragging and bashing others.

Add This Hit Producer To Your Lineup Today!

     Success in any business or profession is measured by results. Take the game of baseball. A number of major league teams will sweat out a 162-game season with one goal in mind - making it to the World Series. To have any hope of getting there each team must have good solid pitching, excellent fielding capability, and have the ability to produce runs. To produce runs these teams need good hitting. The same logic is applicable to the online business world. To have any chance of scoring big with your business online you need a Website that will produce hit after hit!     Don Sellers has written Getting Hits to assist Webmasters and business people alike to produce Websites that will attract the attention of major league search engines and keep people coming back. Sub-titled The Definitive Guide to Promoting Your Website, this book is entirely devoted to bringing the message home in an easy-to-learn manner. Attention is given to a number of specific issues that require consideration, such as tailoring Websites to specific search engines, linking Websites, working the newsgroups, using mailing lists, and offline advertising. The author calls upon the assistance of pinch hitters to offer their own contributions to the book    The book devotes a considerable amount of time discussing the use of search engines. Rightly so because they offer the most popular means of scouting for information online. Detailed information about the most popular search engines is provided, including how they work and the best methods to employ to set up Websites to respond to them. Helpful coaching instruction is offered to make the best use of "META" tags and other programming to aid the search process. Factors to consider include word frequency, words in the Web page title, keyword selection, and page length.     According to the authors there is more to Website promotion than just programming. Active participation in newsgroup discussions, posting press releases, submitting links to other Websites, the use of banners and other forms of advertising are essential to promote any Website. Chapters on defining and launching Website advertising campaigns are very helpful for rookies breaking ground online. This book will make a great business player out of anyone in no time at all!     Before spending big bucks to have someone else promote your Website for you, add this book to your lineup of business tools! It is a great team player with much to contribute to the success of any field of online information sharing. Have Don Sellers and his team go to bat for you today! Highly recommended!

This is the Web business book you need

I've spent far too many hours paging through the numerous Web-related books looking for useful information. The stack at Barnes and Noble gives me a headache. When I found Sellers's book and discovered that there was more inside than just the standard Brief History of the Internet, and How to Create a Web Page chapters, I was hooked. This book tells you _exactly_ how to get your site on the search engines (and high on their results lists), other tactics to get your site seen, and what to expect when you venture into the realm of online advertising. Getting Hits is the game-winning home run resource for everyone working on the Web