Getting China and India Right: Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage

by Haiyan Wang and Anil K. Gupta

Book Overview

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically...

• Format: Hardcover
• Language: English
• ISBN: 0470284242
• ISBN13: 9780470284247
• Release Date: February 2009
• Publisher: Jossey-Bass
• Length: 254 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.1" x 6.1" x 9.0"