Getting Business to Come to You

by Paul Edwards, Sarah Edwards, Sarah Edwards, et al.

Book Overview

Describes practical and inexpensive marketing techniques. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0874776295
• ISBN13: 9780874776294
• Release Date: August 1991
• Publisher: Tarcher
• Length: 260 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"

Customer Reviews

Good for both small and large businesses!

This is a fabulous, information and action packed book with all the information you need to market and grow your business. You'll find the authors do not focus on theory but on action and give you a step-by-step marketing plan. Although this book was written a while ago it is still timely and relevant. Not to be missed!

Really Big Bang for the Buck

I read this book cover to cover in about three days. I have used the knowledge I've gained to grow my own business. I also share the information with my accounting and consulting clients to help them grow their businesses. The book is very readable and the methods are definitely "real world". One of the many useful topics is finding a marketing strategy that works for you. Many people find cold calling an excruciating way to get new business. This book provides a wide range of marketing activities that are much less painful and more effective. If you want to grow your business, this book is a great investment. For me, it more than paid for itself within a week.

More Than a Book; its a Road Map!

I not only purchased this book for myself, but a copy for my business partner; mine was too furry with Post-Its, notes, and dog ears to let it out of my sight! I have lived with this book close at hand for the last month, and feel it has brought tremendous focus to my business development activity. It is very readable, well organized, and packed with specific tasks to speed you on your way to success. Unlike marketing and business books that are long on theory, but fall short of actions and tasks, I translated this book, chapter by chapter into a project plan to carry my company, Big Head Interactive, through the first year. A Must Have, with spare copies for gift giving!

The BEST and most FUN with a capital 'F' Business book out!

A HUGE book but promise me you will never get bored with it and I imagine this book will keep me going for years to come. Being a creative person (Fine Artist) & a Therapist I am not business oriented but I have to say that this book made me see the creative and fun possibilities to make a real difference. It was easy to read and FULL of fantastic advice and the authors have a great site where feedback is appreciated and personal responses given - Angels. Buy this or you are missing out Bigtime*****

Buy the new edition-it is well worth it

I originally bought the first edition of this book several months ago. I wasn't sure I wanted to replace it with this new edition, but am very glad I did. Paul, Sarah and Laura have helped me focus and pick one thing that my business will be known for. As a professional organizer, I was trying to be all things to too many people. Now, I have decided to focus on paper filing systems for entrepreneurs. Being a paper organizer is easier than being a closet, kitchen, basement and office organizer. Marketing becomes so much easier with a niche.This book also explains that you don't have to use marketing techniques that are inconsistant with your personality. You don't have to make cold calls to get business, unless you like making cold calls. There are several tips on doing a PR campaign, putting together brochures, selecting a logo. If you have a small business, you will love this book.