Get to Aha! (Pb)

by Cunningham

From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance

Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries.

Get to Aha shows...

• Format: Paperback
• Language: English
• ISBN: 1265773742
• ISBN13: 9781265773748
• Release Date: May 2023
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"