Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

by Andy Cunningham

Book Overview

From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1260031209
• ISBN13: 9781260031201
• Release Date: October 2017
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.13 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"