Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything

by Ruth W. Sherman

A proven approach for readers for marketing themselves and their ideas where and when it matters most All successful people excel at selling at least one important product: themselves. Without the aid... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071422730
• ISBN13: 9780071422734
• Release Date: June 2004
• Publisher: McGraw-Hill Companies
• Length: 206 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.9" x 9.1"

Customer Reviews

A Primer to Surviving and Excelling in the Business World

I think Ruth Sherman's book is a must read for anyone that has not had the benefit of that successful role model or mentor in business. Reflecting upon my business courses in communications, I find the lessons taught to have been perfunctory and sterile. Sherman offers an approach that recasts business communication into the social and psychological milieu that is the reality of the business world. While her approach is common sense, the real world is full of examples of people frustrated with their lack of acceptance or persuasiveness for whom common sense is elusive. This will be the book that you will have wished your college professor included along with that dry tome about writing executive abstracts and memorandi. The latter will get you a job, while Sherman's book will get you a career (and friends!). This book isn't for everyone. This book is just for people who take pride in themselves, pride in the way they are received by others and pride in their own work.

Awesome communication insight and review.

I am a sales rep and I have a degree in communications. This book takes all aspects of communication (verbal, non verbal, emails, etc) and sets it in a reader friendly format. It is a must have "pocket pal". This book reminds us of familiar communication etiquette and introduces us to some that we either don't know or simply forget from time to time. In a world that is so fast and less formal, this book helps us communicate better, thus providing an edge in business. Great book. Thank you Ruth! Kim

Get Them to See it Your Way, Right Away

This book is terrific. It is extremely accessible and easy to read. Each chapter relates back to everyday situations that we've all been in and disects them in a way that makes the subject matter understandable. From that it's easy to translate the practical advice into day to day situations. I highly recommend this book to anyone who would like to further there self awareness or their interpersonal skills. Amy Wilfert

Great Guide on How to Be a Persuasive Communicator!

I just picked up this book because I am always interested in being a better communicator. While it covers some really basic guidelines on effective communication, it is a terrific refresher for me. The best part is Ruth's Truths, which summarize the author's practical and extremely down to earth points in each chapter. The book does a wonderful job of covering everything someone needs to know about communicating with other people in any situation. I highly recommend it!

I'm Going to Buy This Book for My Boss and Co-Workers!

Hooray! Someone has finally hit the nail on the head regarding practice and preparation. I can't tell you how affirming it is to hear that. According to the author, you just can't over-prepare and I think she's right. More often, it's the other way around - little to no preparation. And Sherman makes it simple with her easy-to-use templates and logical formats. I've already used a number of her ideas and made some significant progress where I had been struggling before. I'm going to buy this book for my boss and all my co-workers!