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Marketing is changing rapidly, so sometimes it's hard to keep up. Don't get frustrated, get scrappy.

It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset... Read Full Overview

Marketing hasn't gotten any easier. Don't get frustrated. Get scrappy.

This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy.

It's... Read Full Overview