Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

by Nick Westergaard

Book Overview

Marketing is changing rapidly, so sometimes it's hard to keep up. Don't get frustrated, get scrappy.

It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to...

• Format: Hardcover
• Language: English
• ISBN: 0814437311
• ISBN13: 9780814437315
• Release Date: May 2016
• Publisher: Amacom
• Length: 240 Pages
• Weight: 2.35 lbs.
• Dimensions: 0.8" x 5.8" x 8.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher