George Gerbner: A Critical Introduction to Media and Communication Theory

by Michael Morgan

One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts. Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other...

• Format: Paperback
• Language: English
• ISBN: 1433109875
• ISBN13: 9781433109874
• Release Date: November 2011
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 178 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"