George Gallup in Hollywood

by Susan Ohmer

Book Overview

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value...

• Format: Paperback
• Language: English
• ISBN: 0231121334
• ISBN13: 9780231121330
• Release Date: November 2006
• Publisher: Columbia University Press
• Length: 304 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.3" x 9.0"
• Grade Range: Postsecondary and higher