Geodemographics, GIS and Neighbourhood Targeting

by Richard Webber, Richard Harris, Peter Sleight, et al.

Book Overview

Geodemographic classification is 'big business' in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.

Geodemographics: neighbourhood...

• Format: Hardcover
• Language: English
• ISBN: 0470864133
• ISBN13: 9780470864135
• Release Date: March 2005
• Publisher: Wiley
• Length: 293 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"