Gus Van Sant's film and the '90s cult of the alternative Gus Van Sant's 1991 indie darling My Own Private Idaho perplexed and provoked, inspiring a new ethos for a new decade: being different was better than being good. Gentlemen of the Shade examines how the film was a coming-of-age for a generation of young people who would embrace the alternative and bring their outsider perspectives to sustainability, technology, gender...