Generational Selling Tactics That Work: Quick and Dirty Secrets for Selling to Any Age Group

by Cam Marston

Book Overview

Make the sale to four key generations

All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong

What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates...

• Format: Hardcover
• Language: English
• ISBN: 1118018389
• ISBN13: 9781118018385
• Release Date: April 2011
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"