Generation Y: Shopping and Entertainment in the Digital Age

by M. Leanne Lachman and Deborah L. Brett

Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment--an experience that can't be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.

• Format: Paperback
• Language: English
• ISBN: 0874202795
• ISBN13: 9780874202793
• Release Date: May 2013
• Publisher: Urban Land Institute
• Length: 30 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 7.0" x 10.2"