Generation Y in Consumer and Labour Markets

by Anders Parment

Book Overview

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer...

• Format: Hardcover
• Language: English
• ISBN: 0415886481
• ISBN13: 9780415886482
• Release Date: October 2011
• Publisher: Routledge
• Length: 174 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"