Generation Zalpha: Connecting with the Next Micro-Generation

by Maarten Leyts

Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of childrenAbout the experience of future consumersInsight into the success factors of new marketing and communication techniquesGenerational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic...

• Format: Paperback
• Language: English
• ISBN: 9401463794
• ISBN13: 9789401463799
• Release Date: March 2024
• Publisher: Lannoo Publishers
• Length: 143 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.6" x 9.4"