Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel

by Robert G. Cooper and Scott J. Edgett

Book Overview

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 097328272X
• ISBN13: 9780973282726
• Release Date: April 2009
• Publisher: Product Development Institute Inc.
• Length: 270 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"