Gendersell: How to Sell to the Opposite Sex

by Judith C. Tingley and Lee E. Robert

Book Overview

GenderSell is the first book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite the fact that women make approximately 85 percent of the purchasing decisions on most products and services and constitute more than 25 percent of today's sales force, nearly all relevant books have been written by men for men in sales about selling to men. Now, at long last, Judith C. Tingley...

• Format: Paperback
• Language: English
• ISBN: 0684864371
• ISBN13: 9780684864372
• Release Date: April 2000
• Publisher: Touchstone Books
• Length: 176 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.6" x 8.4"

Customer Reviews

Don't be left behind in Sales!

You don't have to be in Sales or Marketing to benefit from this book because you are always "selling" something. And if you haven't read Dr. Tingley's book, then you are at a major disadvantage. GenderSell is a "must-read" if you plan to be successful now and even more so in the future. Let's face it - genderselling to women is good for everyone. And if you aren't addressing the needs of this critical market, you are going the way of the dinosaur. Genderselling makes sense and Dr. Tingley has taken her wealth of knowledge and experience and condensed it into a concise book for even the most "time-starved" without sacrificing on content. For women in Sales, this book provides you with wisdom on how to sell to males without losing yourself or sacrificing your integrity. No other book on this subject has been able to distill down the research in this area and presented it in an intelligent and well-thought out format. So if there is one book to read on this subject, this book would be the one.

GenderSell ... goes where no book has gone before!

GenderSell is not only a must-read for people who sell products and services; it's a wealth of information for people who are thinking about starting their own businesses and find themselves in a position in which they must sell their IDEAS.I am the founder of an international networking organization for women in boating, an industry that is definitely male-dominated. Our membership consists of 2000+ members, representing 15 countries. The comment I most often hear regarding boat brokers and marine product salespeople is that women aren't taken seriously. I certainly can vouch for that, both from the aspect of being a boater AND as an female business owner. But after 6 years of publishing a monthly newsletter for women in boating, the marine industry is finally coming to realize that we (women)represent a market that they have never acknowleged, let alone marketed to. It's taken all this time for them to put 2 and 2 together: to realize that not only are 86% of boat owners married; but that 80% of that population has a wife having the final say in all purchasing decisions. It's about time!Just recently, boat manufacturers (all men) have begun to approach me about how to sell to women boaters, and I was in a position of needing to know how to talk to them! GenderSell has given me a wealth of information and, more importantly, DETAILS about how I can get my ideas across more effectively. This book is a step-by-step guide for EVERYONE: salespeople, marketers, and even consumers. By describing the ways in which women's thoughts and behaviors affect how they make purchasing decisions, Dr. Tingley and Ms. Lee have written an insightful manual that describes in detail what salespeople need to do in order to succeed in their profession, and have fun doing it. It's a Win-Win for salespeople and customers alike.

Gendersell : How to Sell to the Opposite Sex

This is a great book. This is for anyone that wants to understand how to sell better to either men or women. This book goes into specific differences in the way that women make purchasing decisions as opposed to how men make these decisions. Here is an excerpt: "in making buying decisions about computers, women rely on service, price, and the vendor's reputation more than men do."

Gendersell

As a professional speaker to the retail trade, I often refer my audiences to this great book. Men are shopping more now than ever before. They used to say "What ever she wants is okay with me." That is no longer the case. Male shoppers are more involved and spend more time shopping than ever before. This is a must read for retailers if they want to close more sales!

A must read for every business person.

Finally, a book that addresses the differences of gender communication in a positive, straight-forward and results-oriented way. Tingley and Roberts provide specific research based solutions to selling to the opposite sex. They effectively explain how men and women sell and buy differently, and how each sex should flex to be more effective when selling to their opposite. Tingley and Roberts do not suggest that women should try to become like men or visa versa. Rather they identify the specific differences and explain ways to adapt during each phase of the selling process. The techniques help the seller show respect for the opposite sex during the transaction, which can only lead to and strengthen a long term business relationship of sales. The authors have written an easy to understand book with many techniques that can be applied immediately. Since we all are selling all the time, whether it is ideas, services or commodities,this book is a must read for every business person.