Gender Equality and Nation Branding in the Nordic Region

by Eirinn Larsen

Book Overview

This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region.

Nation-branding is an unescapable part of globalisation, which is a market-oriented...

• Format: Hardcover
• Language: English
• ISBN: 0367861356
• ISBN13: 9780367861353
• Release Date: May 2021
• Publisher: Routledge
• Length: 216 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"