Gender, Culture, and Consumer Behavior

by Cele C. Otnes

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing,...

• Format: Hardcover
• Language: English
• ISBN: 1848729464
• ISBN13: 9781848729469
• Release Date: March 2012
• Publisher: Routledge
• Length: 488 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.1" x 6.1" x 9.0"