Gender and the language of Advertising

By Habiba Chafai

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in the world of advertising nowadays. The verbal and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639233328
• ISBN13: 9783639233322
• Release Date: February 2010
• Publisher: VDM Verlag
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"