Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

by Jayne O'Donnell and Kit Yarrow

Book Overview

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an...

• Format: Hardcover
• Language: English
• ISBN: 0470400919
• ISBN13: 9780470400913
• Release Date: September 2009
• Publisher: Jossey-Bass
• Length: 272 Pages
• Weight: 1.06 lbs.
• Dimensions: 1.0" x 5.9" x 9.1"