Geert Wilders has dominated the political debate in the Netherlands for several years. His opponents from the center seem unable to get a grip on him. This essay analyzes the way in which Wilders conducts the debate. It discusses the frames used by Wilders and shows how ingenious they are. Opponents who are tempted to step into Wilders' frames are immediately at a disadvantage. If an opponent confronts you with a strong frame, you need a reframing...