Gamification for Product Excellence

by Mike Hyzy and Bret Wardle

Book Overview

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage...

• Format: Paperback
• Language: English
• ISBN: 1837638381
• ISBN13: 9781837638383
• Release Date: September 2023
• Publisher: Packt Publishing
• Length: 350 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 7.5" x 9.3"