Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

by Gabe Zichermann and Christopher Cunningham

Book Overview

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1449397670
• ISBN13: 9781449397678
• Release Date: August 2011
• Publisher: O'Reilly Media
• Length: 182 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.3" x 7.1" x 9.2"