Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

by Peter Fisk

Book Overview

Shake up and redefine the market by changing your game A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1118956974
• ISBN13: 9781118956977
• Release Date: January 2015
• Publisher: Wiley
• Length: 314 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 7.4" x 9.4"