Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

by Peter Fisk

Book Overview

Shake up and redefine the market by changing your game A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing...

• Format: Paperback
• Language: English
• ISBN: 1118956974
• ISBN13: 9781118956977
• Release Date: January 2015
• Publisher: Wiley
• Length: 314 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 7.4" x 9.4"