The Impossible Advantage

by Ned Wiley, Wolfram W&#246 Rdemann, Wolfram Wördemann, et al.

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories...

• Format: Hardcover
• Language: English
• ISBN: 0470717122
• ISBN13: 9780470717127
• Release Date: February 2009
• Publisher: Wiley
• Length: 224 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 6.2" x 9.0"