The Game Changer: How to Use the Science of Motivation with the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever H

by Jason Fox

Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation. There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money). This book shows you how to take a third new approach - designing the work itself to be inherently...

• Format: Paperback
• Language: English
• ISBN: 0730307646
• ISBN13: 9780730307648
• Release Date: April 2014
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.8" x 5.9" x 9.0"