Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

by Gabe Zichermann and Joselin Linder

Book Overview

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges,...

• Format: Hardcover
• Language: English
• ISBN: 0470562234
• ISBN13: 9780470562239
• Release Date: March 2010
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.6" x 9.3"