Futurewise: The Six Faces of Global Change

by Patrick Dixon

Book Overview

The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster, more Urban, more Tribal, more Universal, more Radical and more Ethical.

• Format: Paperback
• Language: English
• ISBN: 1861978146
• ISBN13: 9781861978141
• Release Date: January 2007
• Publisher: Ips - Profile Books
• Length: 288 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.8" x 5.5" x 7.8"

Customer Reviews

Extremely accurate - and excellent thoughts on future

At the (true) beginning of the new millennium I was eager to see how Dr Dixon's predictions compared with reality. Therefore, I read once more "Futurewise". Result: continuous astonishment how much of what he predicted has become true - in many cases at an even more accelerated pace than originally assumed. This result merits a huge "bravo".

Great inspiration directing the course of our company

I love having a model to make things develop from. The FUTURE model is great to take hold of the paradoxes contained in every second's "todays world".

A breathtaking panorama of the future

This incisive analysis of today's trends leaves you with a breathtaking panorama of the future, and the hope, knowledge and energy to shape the new world coming.Through detailed analysis of the 'Now' Patrick Dixon has created an accurate and colorful mosaic of our tomorrows.If you want to intelligently invent your own future, this is the guidebook!

Are You Ready For The Future?

Dr Dixon has defined six "faces" of global change that he identifies as being: Fast, Urban, Tribal, Universal, Radical and Ethical. When we take the first letter of each of these faces of change, we derive the word FUTURE. Fast - with technological advancement we are seeing the deployment of information at speeds that are now measured in microseconds. Trends are becoming more unpredictable because of the FAST nature at which the key trend indicators now move. Urban - As the world's population grows, more and more people are drawn to the life in the big smoke - ie. cities. With a predicted increase in population by some 3 billion extra people - the concept of the megacity, which are now prevalent especially in Asia, are becoming more and more a reality but on a wider scale. The book goes on to explain the other faces of change. What are the choices for us now that we need to at least consider for the future? How does this affect your career? What about your family and your children? What are your plans for the future?If you drift through life and just accept change without really knowing that change is happening, then you must read this book. Be one step in front of change, rather than be gobbled up by the rapid global change that is happening right before our eyes.Are you ready for the future?