Future Focus: How 21 Companies Are Capturing 21st Century Success

by Al Ries and Theodore B. Kinni

Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people in the 20th century by PR Week. Savvy business people and investors around the world are asking, what do we have to do today to prosper tomorrow, next month, next year? That's the question that started Al Ries and Theodore Kinni working on Future Focus,...

• Format: Hardcover
• Language: English
• ISBN: 1900961652
• ISBN13: 9781900961653
• Release Date: February 2001
• Publisher: Capstone
• Length: 390 Pages
• Weight: 0.50 lbs.
• Dimensions: 1.3" x 6.4" x 9.4"

Customer Reviews

Don't let your competitors get a hold of this book

Ries does it again. His no-nonsens approach to marketing rises above the rest in "Future Focus." Ries gets back to the basics of marketing showing how through simple ideas, you can dominate your market. He shows what companies have done to become world class leaders and points out what they usually do that makes them loose their position. This book is a must read for every business owner and executive on the decision making level. Just keep it out of your competitors hands.