Fundraising Principles and Practice

by Jen Shang and Adrian Sargeant

Book Overview

The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior,...

• Format: Hardcover
• Language: English
• ISBN: 1119196493
• ISBN13: 9781119196495
• Release Date: March 2017
• Publisher: Wiley
• Length: 752 Pages
• Weight: 0.10 lbs.
• Dimensions: 1.7" x 7.2" x 9.3"