Fundraising on the Internet: The ePhilanthropyFoundation.Org's Guide to Success Online

by Ted Hart, Mal Warwick, Nick Allen

Book Overview

In this second edition of the popular Fundraising on the Internet , Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology...

• Format: Paperback
• Language: English
• ISBN: 0787960454
• ISBN13: 9780787960452
• Release Date: November 2001
• Publisher: Jossey-Bass
• Length: 320 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.8" x 8.3" x 11.0"

Customer Reviews

Thorough and reliable

This collaborative effort is well-written, fast-paced, and extremely up-to-date. Each chapter is on a different aspect of Internet fundraising, written by a different author. Speaking from personal experience, this book has been extremely possible in our own business of helping nonprofits raise funds online. We recommend it to any nonprofit who wants to take advantage of the net.

A fantastic collection of resources!

A fantastic collection of resources! Warwick, Hart, and Allen brought together an amazing array of experts to assemble a practical, hands-on book full of interesting case examples. As an application service provider working almost exclusively with non-profits, we found the book particularly useful as a source book for guidelines and best practices. Our clients who have read the book were enthusiastic about everything from the specific strategies to the fundraising tips. This is an all-encompassing, basic guide that makes fundraising on the Internet accessible to the most inexperienced nonprofits but gives insightful advice to veterans. I wholeheartedly recommend the book and plan to make this required reading for our customers and employees.

Practical suggestions in every chapter!

I found practical suggestions in each chapter -- a useful resource to help us round out our fund raising program. With uncertainties in the Washington, DC mail due to anthrax, we are especially interested in increasing visits and gifts through our Web site. This book will help us move towards that goal.

Indispensable Guide To Fundraising On The Internet

If the events of Sept. 11th proved anything it is that fundraising via the Internet has come of age. Witness the incredible success of online fundraising by many of the nation's top relief agencies. Now, nonprofits across America are saying not if they will adopt on an online fundraising presence but how fast they can tap into this new technology in ways that meet an agency's needs but stay within their budget constraints. Fundraising on the Internet, 2nd Edition, could not have come out at a more opportune time. As the editor of a weekly on-line email newsletter directed at nonprofits throughout Arizona and the Southwest I was particularly impressed with the chapters on recruiting and renewing donors online. I can always stand to learn more about effective recruiting and promotion techniques to build an even bigger sense of community between our donors who, as the book carefully explains, are much more likely to open an email or click on a website before calling us or responding to a survey they receive in the mail. At almost 300 pages this book is a bargain. The authors do not shy away from providing any number of resources that can help a nonprofit create an Internet presence or expand upon whatever success they have already achieved with their online constituents. The book also includes 4 case studies and a number of resources including such important topics as ethical online fundraising standards and practices and how to use the Internet to both promote and manage donor advised funds. I heartily recommend this book. The authors have spent considerable time and energy to provide a definitive text on this most important subject.