Fundraising Management: Analysis, Planning and Practice

by Adrian Sargeant, Jayne George, Jayne George

Book Overview

Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.

This...

• Format: Paperback
• Language: English
• ISBN: 0367563711
• ISBN13: 9780367563714
• Release Date: September 2021
• Publisher: Routledge
• Length: 518 Pages
• Weight: 1.83 lbs.
• Dimensions: 1.1" x 6.7" x 9.6"