Fundraising and Nonprofit Marketing: A Research Overview

by Roger Bennett

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.

This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains...

• Format: Paperback
• Language: English
• ISBN: 1032428104
• ISBN13: 9781032428109
• Release Date: November 2024
• Publisher: Routledge
• Length: 122 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"