Fundamentals Of Salesmanship by Norris A. Brisco is a comprehensive guide to the art of salesmanship. The book covers all aspects of the sales process, from prospecting and qualifying leads to closing the sale and following up with customers. Brisco draws on his extensive experience in sales and marketing to provide practical advice and real-world examples that can be applied to any industry.The book is divided into three sections: The Salesman, The...