Fundamentals of Marketing

by Bruce Lewis, Willie Morris, Lawrence Hill

The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book provides deep insights into the core concepts of marketing based on extant literature, examples and cases.

An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. This book aims to...

• Format: Hardcover
• Language: English
• ISBN: 1787151778
• ISBN13: 9781787151772
• Release Date: January 1
• Publisher: Kruger Brentt Publisher Uk. Ltd.
• Length: 434 Pages
• Weight: 2.13 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"