Fundamentals of Marketing

by William J. Stanton, Bruce J. Walker, Michael J. Etzel

Book Overview

This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070609527
• ISBN13: 9780070609525
• Release Date: January 1991
• Publisher: McGraw-Hill Companies
• Length: 668 Pages
• Weight: 3.50 lbs.
• Dimensions: 1.3" x 8.4" x 10.3"

Customer Reviews

Excellent book for the beginners.

It is an excellent book for understanding the basics of marketing. It can be said that it is the door to the marketing world. An ordinary person can go through this book and then can look forward for other advanced books like Marketing Management of Philip Kotler.