Fundamentals of Marketing 2e

by Chris Fill, Sara Rosengren, Paul Baines, et al.

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?

Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise...

• Format: Paperback
• Language: English
• ISBN: 0198829256
• ISBN13: 9780198829256
• Release Date: March 2021
• Publisher: Oxford University Press, USA
• Length: 392 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.7" x 7.6" x 10.0"